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Tag Archives: political broadcasting

Bill Would Expand Reporting and Disclosure Requirements for Online Political Ads

Posted in Advertising Issues, Broadcast Regulation, Political Broadcasting
On October 19, 2017, Democratic Senator Amy Klobuchar of Minnesota introduced a bill, co-sponsored by Sens. Mark Warner (D-VA) and John McCain (R-AZ), aimed at regulating online political advertising.  The bill, dubbed the “Honest Ads Act,” would require online platforms to identify the purchasers of certain political ads, maintain a “public file” containing specific information… Continue Reading

FCC Seeks Comment on Use of “Last-In-First-Out” Method for Selling Political Ads

Posted in Broadcast Regulation, Political Broadcasting
The FCC’s Media Bureau issued a Public Notice today seeking comment on a petition for declaratory ruling urging the Commission to prohibit stations’ use of the Last-In-First-Out (or “LIFO”) method of selling preemptible advertising time to political candidates or, if not prohibited, to require that stations using the LIFO method always give political candidates preemption… Continue Reading

GAO Report Explains Sponsorship Identification Rules for Issue Ads Aired by Television and Radio Stations and Reaffirms Death of Fairness Doctrine

Posted in Advertising Issues, Broadcast Regulation, Copyright, First Amendment, GAO Reports, Political Broadcasting, Program Content, Spectrum
The General Accountability Office (“GAO”) has issued a report regarding the disclosure requirements that apply to, and broadcaster practices concerning, content that affects broadcasters’ interests and may be intended to influence Congress.  The GAO report responds to a request of Rep. Darrell Issa (R-CA), who has supported legislation requiring radio stations to pay performance royalties… Continue Reading

FCC Declares “Zapple Doctrine” Unenforceable; Affirms Broadcaster Discretion Regarding Programming Content

Posted in Broadcast Regulation
Time of death: 12:38 p.m., May 8, 2014. That is when the FCC’s Media Bureau officially declared the “Zapple Doctrine” dead. The “Zapple Doctrine” grew out of the Fairness Doctrine, which required licensees to present controversial issues of public importance in a manner that was, to borrow a phrase from Fox News, “fair and balanced.” … Continue Reading

Political Advertising 101: A Refresher Course for Very Busy People

Posted in Advertising Issues, Broadcast Regulation, Political Broadcasting
With campaign spending essentially unlimited, 2014 is certain to be another record-breaking year for political advertising sales.  Before the election season gets too hectic (if it isn’t already), we strongly recommend that all station staff handling political buys and/or maintaining the political file take some time to brush up on the key rules governing political… Continue Reading