To help companies address privacy issues arising from their mobile apps, a number of industry groups and trade associations have developed codes of conduct or best practices. Once again the California Attorney General has expressed a view, publishing a set of “Privacy on the Go” recommendations in January 2013. Many industry groups and think tanks have chimed in with recommended best practices as well. All of these are sources of good advice. Remember, however, if a company pledges to adhere to a particular code, then it should ensure that it does in fact live up to those recommendations.
In addition, in 2013 a multistakeholder group convened by the National Telecommunications and Information Administration released a draft code of conduct regarding the transparency of privacy practices in mobile apps. That code, which will most directly affect app developers, as they actually write the app software, provides that an app present, before being downloaded, certain specified information regarding whether certain categories of personal data are collected by the app and, if so, whether those data are shared and with whom. That code is currently undergoing evaluation by interested parties.