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Tag Archives: FTC

FTC Sends (Another) Warning That Endorsers Must Disclose Connections to Products, Brands, or Services in Any Form of Media

Posted in Advertising Issues, Broadcast Regulation, Contests
When thinking about the regulations they must comply with, most broadcasters focus primarily, if not exclusively, upon the Federal Communications Commission (FCC). But there is at least one other federal agency that deserves attention, and that is the Federal Trade Commission (FTC). This is particularly true when endorsements, contests, and other marketing activities are in… Continue Reading

FTC Workshop Shines Additional Light on Need for Effective Disclosures

Posted in Advertising Issues, Program Content
At a recent Federal Trade Commission (FTC) workshop, the focus was squarely on how advertisers and marketers should ensure the effectiveness of consumer disclosures, particularly on new digital platforms. Terming the topic one of “exceptional importance” that has been under study for more than one hundred years, FTC Chairwoman Edith Ramirez opened the workshop by… Continue Reading

FTC to Advertisers and Media: Make Adequate Disclosures, Otherwise Face Potential Enforcement Actions for “Deceptive” Ads

Posted in Advertising Issues, Broadcast Regulation
Federal Trade Commission (FTC) staff have been making the rounds to remind advertisers and media outlets how important it is to make adequate disclosures in ads, including during a marketing law conference that members of Wiley Rein’s media group attended earlier this month.  This follows the launch in September of the FTC’s “Operation Full Disclosure,”… Continue Reading

Yelp Settlement With FTC Over Alleged Children’s Online Privacy Protection Act Violations Highlights Possible Pitfalls of Age-Gating

Posted in Privacy
Recently, the Federal Trade Commission (FTC) announced that Yelp, Inc., the online review service, has agreed to pay a civil penalty of $450,000 for failing to comply with the Children’s Online Privacy Protection Act (COPPA).  COPPA requires companies that collect information from children under 13 online to follow a number of steps to ensure that… Continue Reading

Lose 20 Lbs in One Week Without Diet or Exercise!* (FTC Promulgates New Tool for Spotting False Claims)

Posted in Advertising Issues
Just in time for bathing suit season, the Federal Trade Commission recently updated its advice to broadcasters about how to spot false claims in weight loss advertisements.  The FTC’s hope is that broadcasters will “think twice” before airing ads that seem too good to be true. After consulting with scientists, the FTC compiled a list… Continue Reading

#Hashtag This – Disclosure Needed When Using Endorsements as a Method of Contest Entry

Posted in Advertising Issues, Contests
The Federal Trade Commission recently issued a closing letter to high-end shoe retailer Cole Haan that has implications for broadcasters conducting contests on social media platforms like Twitter and Pinterest.  The letter concerned a contest, called “WanderingSole,” that Cole Haan promoted on Pinterest.  The contest asked people to create Pinterest boards using images of Cole… Continue Reading

FTC Approves New Method of Obtaining Parental Consent for Websites

Posted in Advertising Issues, Broadcast Regulation, Privacy
Last month, the Federal Trade Commission (FTC) approved a new method for companies to use when obtaining parents’ consent for their children to provide personal information through online services covered by the Children’s Online Privacy Protection Act (COPPA).  The method, known as “knowledge-based authentication” can now be used to verify that the person providing consent… Continue Reading

Federal Trade Commission (FTC) Issues New Guidance to Media Concerning False Weight Loss Claims in Ads; Sen. McCaskill Urges Prompt Compliance and Promises Hearing

Posted in Advertising Issues, Broadcast Regulation, Program Content
As many consumers have just made new year’s resolutions to slim down and shape up, the Federal Trade Commission (FTC) has announced a new initiative – called “Operation Failed Resolution” – aimed at cracking down on false and deceptive claims made by marketers of fad weight loss products.  As part of this initiative, the FTC… Continue Reading